About the campaign
During March & April months, the Dekavva Fund Charitable Foundation, as part of the Harehas Social-Educational Program, is launching the “Tsaghketsru” (Let it Bloom) social campaign to support and empower women in rural communities.
The campaign aims to raise 20 million AMD, with proceeds directed toward the development of two of the following villages—Zar, Vahramaberd, or Tsovak—based on a needs assessment.
*Communities are selected in cooperation with local self-government bodies.
Each contribution will help implement the following in the villages:
- Establishment of community centers
- Three-month educational courses for women
- Development of businesses addressing community challenges
- Creation of platforms to unite the community
- Joint organization of festivals and events
- Three years of mentoring support
Join the Village Development Campaign
Every contribution, big or small, matters.
If you share the idea of developing rural communities in Armenia, join the spring “Make It Bloom” campaign:
Goal: 20,000,000 ֏
Raised: 3,411,000 ֏
- Make a one-time financial contribution
- Provide platforms or other resources to support the campaign
- Donate a portion of monthly sales
- Or combine these options
Anyone who wishes can join the campaign by choosing or proposing their participation format.
Already on Board
Join the campaign:
Let's make Armenia flourish together
FAQ
Any questions? – Get in touch with us!
Success Stories
As part of the Harehas program, 14 projects have been launched in the beneficiary villages of Zovaber, Geghamavan, and Varser. Three of these are already up and running: the Verelk and Kamk Development Centers, the Juventa Beauty Salon, and a Simmental cattle farm.
Zvard Grigoryan
Graduate of the Harehas Program
Zvard loved English while still in school but didn’t have the opportunity to practice it.
After completing the Harehas course, she retrained and began teaching.
Today, Zvard is an English teacher at the Verelk Development Center in Zovaber, teaching 11 students.
Lida Hakobyan
Graduate of the Harehas Program
By profession, Lida is a dental technician.
Through the Harehas program, she retrained as a ceramist and, with sponsorship, acquired a ceramic kiln.
Today, Lida works from home, collaborating with a doctor in Yerevan.
Tehmine Vardanyan
Graduate of the Harehas Program
Tehmine, together with her family, is preparing to open a smart livestock farm.
With support from Harehas allies, she received funding
to purchase five calves and is now preparing the farm space for milk production.
Juventa Beauty Salon
Five graduates of the Harehas Program
After completing individual training sessions, the women came together to open a beauty salon.
With support from Harehas allies, the space was renovated, and all necessary equipment and supplies were purchased.
Today, Juventa is the first beauty salon in Zovaber.